Scrunch AI alternative: ShownInAI vs Scrunch

The short answer

Choose Scrunch if you are a marketing team at a funded company, you have someone whose job is AI search, and you want a broad monitoring and site-optimisation platform with room to grow into Enterprise features such as API access, SSO and its Agent Experience Platform. Core costs $250 a month and includes a 7-day free trial.

Choose ShownInAI if you are a founder, a small SaaS team or a local business without a content person, and the thing you actually need is the comparison, alternatives and answer pages that AI search quotes. ShownInAI costs $9 for the first month and $29 a month after that. It checks 10 real buyer questions, shows who AI names instead of you and which sources it trusts, writes 3 publish-ready pages straight away and 3 more every month. If AI answers still do not name you within 60 days, you get everything back.

Put simply, Scrunch measures a lot and optimises a little on its entry plan. ShownInAI measures less and writes more. Over a year, Scrunch Core costs $3,000 at the monthly price; ShownInAI Starter costs $328 ($9 plus 11 months at $29).

Scrunch pricing in 2026

Scrunch publishes two plans on its pricing page, with tabs for brands and for agencies. Core is $250 a month and is described as being for teams to evaluate Scrunch, set AI visibility benchmarks and prove impact before scaling. It includes 125 unique prompts, 5,000 responses a month, 5 site audits a month, 1 brand workspace, 5 user licences and 4 supported AI engines. Core also lists 5 competitors, 1 country, 1 persona and 1 language, AI search trends for 3 topics, limited query fan-out, citations and sources, sentiment analysis, insights and recommendations, AI agent and bot traffic, 1 page optimisation a month and basic content generation. Support is by email.

Enterprise is custom priced. It adds custom prompt and response volumes, complete site audits, multiple brand workspaces, 9 supported AI engines, Looker Studio access, a query API, MCP access, SSO, advanced content generation, its Agent Experience Platform (AXP), strategy calls and a dedicated account team. Scrunch's pricing page mentions annual pricing in its FAQ but the price for annual billing is not shown in the page text we read, so this page uses the $250 monthly figure only.

ShownInAI pricing in 2026

ShownInAI's Starter plan is $9 for the first month and then $29 a month. It includes a scan of 10 unbranded buyer questions ("best [category]", "[competitor] alternatives", "X vs Y"), the list of competitors AI names instead of you and the sources it cites, 3 publish-ready pages written straight after payment, 3 new pages every month from a fresh check, tracking every 14 days with email alerts and the 60-day money-back guarantee.

The Agency plan is $99 a month for up to 10 client sites, each with 10 buyer questions rechecked every two weeks, a client dashboard, white-label PDF reports with your logo, before-and-after proof and an embeddable lead-generation scanner. If you only want to know where you stand today, the $49 AI Visibility Report is a one-time purchase with no subscription.

What Scrunch does better

• Far more measurement. 125 unique prompts and 5,000 responses a month on Core, against 10 buyer questions per brand on ShownInAI. If you need statistically steady share-of-voice numbers across personas and funnel stages, Scrunch has much more data.
• Technical site work. Core includes 5 site audits a month, a 25-page site map and reporting on AI agent and bot traffic to your site. ShownInAI does not measure bot traffic.
• Enterprise depth. Multiple brand workspaces, 9 AI engines, API, MCP and Looker Studio access, SSO and a dedicated account team are all available on Enterprise, along with its Agent Experience Platform, which serves an AI-optimised version of your pages to AI agents.
• Team seats. Core includes 5 user licences, so a marketing team can work in one place.
• A free trial. You can try Core for 7 days before paying.

What ShownInAI does better

• It writes the pages, every month. Scrunch Core includes 1 page optimisation a month and basic content generation. ShownInAI writes 3 finished pages straight after payment and 3 new ones every month, with FAQ schema, ready to paste into your site.
• It costs about a ninth as much. $29 a month against $250 a month, and $9 to start. Even the $99 Agency plan for 10 client sites costs less than half of Scrunch Core for one brand.
• It is built for small teams. There is no platform to learn. You enter your website address, read who AI recommends instead of you, and publish the pages.
• It puts money on the result: named by AI within 60 days or a full refund, and a refund of the $9 first month if it is not useful within 7 days.
• It suits agencies with many small clients. Scrunch Core covers 1 brand workspace; ShownInAI Agency covers 10 client sites with white-label reports at $99 a month, which is about $10 per client.

Why the written pages matter more than the dashboard

We ran unbranded buyer questions through AI search for 50 software brands. 39 of the 50 were never named in any answer to their own category's buyer questions, and all 30 brands that had launched in the previous month scored 0.

In 33 of those 50 cases, the most cited source was a competitor's own website: its comparison pages, alternatives pages, docs and help centre. Review sites were the top source for only 6 of 50 brands. The pages that decide who gets recommended are mostly pages companies wrote about themselves and their rivals.

That is the practical difference between the two products. A monitoring platform tells you very precisely that a rival's "vs" page is shaping the answer. Something then has to write your own honest version of that page. On Scrunch Core you get one page optimisation a month to help with that; on ShownInAI the writing is the main thing you are paying for.

Which one fits you

1. 01Solo founder or seed-stage SaaS with no content person: ShownInAI Starter. $9 to start, pages written for you, money back if it does not work.
2. 02Marketing team at a growth-stage company that will run AI search as a channel, with budget for $250 a month or more: Scrunch Core, then Enterprise if you need API, SSO or several brands.
3. 03Enterprise with many brands, regions and compliance needs: Scrunch Enterprise. ShownInAI does not try to compete at that scale.
4. 04Agency selling AI visibility to many small clients: ShownInAI Agency at $99 a month for 10 white-labelled sites. Agencies serving a few large clients that want deep data may prefer Scrunch.
5. 05Not sure yet: buy the $49 ShownInAI report or start Scrunch's 7-day trial and see what your own buyer questions return before committing.

Can you use both?

Yes. A well-funded team could run Scrunch for broad monitoring and bot-traffic data and use ShownInAI to get three new pages written every month for $29. Most small companies only need one, and the deciding question is the same as with every tool in this category: do you need more data, or do you need the pages written?

How to switch from Scrunch to ShownInAI

1. 01Export your current prompt list and note the competitors and sources Scrunch shows being cited instead of you.
2. 02Start ShownInAI for $9 with your website address. The scan runs straight after payment and takes about a minute.
3. 03Compare our competitors and sources with what you saw in Scrunch. They are usually similar, because both tools read real AI answers.
4. 04Publish the 3 pages we write on your own site and link to them from your pricing page, docs or blog.
5. 05Cancel Scrunch at the end of your billing period if you no longer need its monitoring, or keep it alongside.

How we checked these facts

Scrunch's plans, prices and limits on this page come from Scrunch's own public pricing page, read on 28 October 2026. Prices change, so check the source before you buy. ShownInAI's numbers come from our own pricing page, and the 50-brand figures come from our own scan data set. If anything here about Scrunch is wrong or out of date, email [email protected] and we will correct it.