OtterlyAI alternative: ShownInAI vs OtterlyAI

The short answer

Choose OtterlyAI if you have a marketer or team who will read daily tracking data and do the content work themselves, and you want lots of prompts across many markets. Its Lite plan costs $29 a month for 15 prompts tracked daily, Standard is $189 a month for 100 prompts and Premium is $489 a month for 400 prompts, according to its pricing page.

Choose ShownInAI if you are a founder or small team without time to turn a dashboard into pages. For $9 in the first month we check 10 real buyer questions, show who AI names instead of you and which sources it trusts, and write the 3 pages most likely to get you named. After that it is $29 a month, and every month we write 3 new pages from a fresh check. If AI answers still do not name you within 60 days, you get everything you paid back.

The two tools are not direct copies of each other. One is mainly a measuring tool. The other measures less often but does the writing. The rest of this page goes through prices, features and the cases where each one is the better buy.

Pricing, side by side

OtterlyAI publishes three self-serve plans and a custom enterprise plan. Lite is $29 a month with 15 search prompts, unlimited team members, daily tracking, brand visibility and sentiment analysis, citation source tracking and brand profiling. Standard is $189 a month with 100 prompts and adds MCP access and agent analytics. Premium is $489 a month with 400 prompts and is the plan that adds AI search optimization with recommendations. Extra prompts cost $99 per 100 a month on Standard and Premium, and some extra AI engines are paid add-ons on every plan. All prices are in US dollars, excluding tax.

ShownInAI has one plan for a single brand. Starter is $9 for the first month, then $29 a month, and includes the scan, 3 written pages, 3 new pages every month and tracking every 14 days. The Agency plan is $99 a month for up to 10 client sites. If you only want to see where you stand, the $49 AI Visibility Report is a one-time purchase with no subscription.

For a single brand the monthly price after the first month is the same: $29. What differs is what you get for it. OtterlyAI's $29 buys more measurement (15 prompts, checked daily). ShownInAI's $29 buys less frequent measurement plus three finished pages a month.

What OtterlyAI does better

• More prompts. Even the Lite plan tracks 15 prompts, and Standard tracks 100. ShownInAI checks 10 buyer questions per brand.
• Daily tracking. OtterlyAI checks every day on every plan. ShownInAI rechecks every 14 days, which is enough to see the effect of new pages but will not show day-to-day swings.
• More engines and markets. OtterlyAI tracks four AI search engines as standard, sells more as add-ons, and supports more than 50 countries.
• Team and reporting features: unlimited team members, a Looker Studio connector, API and MCP access on higher plans, and thousands of GEO URL audits a month.
• A free trial, so you can look around before paying anything.

What ShownInAI does better

• It writes the pages. Seeing that a competitor is named instead of you is only useful if someone then writes the comparison page, the alternatives page or the answer page that changes it. ShownInAI writes 3 publish-ready pages straight after payment, with FAQ schema, and 3 new ones every month.
• It costs less to start. The first month is $9, and the $49 report needs no subscription at all.
• It puts money on the result. If AI answers still do not name you within 60 days, we refund everything you have paid. If the first month is not useful, email us within 7 days and we refund the $9.
• It is cheaper for agencies with many small clients. $99 a month covers 10 client sites with white-label PDF reports, which works out at about $10 per client.
• It needs nothing installed. We only need your website address, and you publish the pages on your own site like any blog or docs page.

Why the written pages matter

We ran unbranded buyer questions such as "best [category]", "[competitor] alternatives" and "X vs Y" through AI search for 50 software brands. 39 of the 50 were never named in any answer to their own category's buyer questions, and all 30 brands that had launched in the previous month scored 0.

The most useful finding was about sources. In 33 of the 50 cases, the most cited source was a competitor's own website: its comparison pages, docs and help centre. Review sites were the top source for only 6 of 50 brands. In other words, the pages that decide who gets recommended are mostly pages that companies wrote about themselves and their rivals.

That is why tracking alone rarely moves the number. A dashboard can show you that a rival's "vs" page is shaping the answer. Only a page of your own, answering the same question clearly and honestly, gives the answer something else to quote. ShownInAI is built around writing those pages, and OtterlyAI is built around measuring the answers very thoroughly.

Which one fits you

1. 01Solo founder or small SaaS team with no content person: ShownInAI Starter. $9 to start, the pages are written for you, and the guarantee covers you if it does not work.
2. 02Marketing team that already publishes regularly and wants daily data on many prompts: OtterlyAI Lite or Standard. You will do the writing, and its data will tell you where to aim.
3. 03Larger brand tracking hundreds of prompts across many countries: OtterlyAI Premium or Enterprise. ShownInAI does not try to compete at that scale.
4. 04Agency selling AI visibility to many small clients: ShownInAI Agency at $99 a month for 10 sites, white-labelled. Agencies that need daily data for a few large clients may prefer OtterlyAI's partner program.
5. 05Not sure yet: buy the $49 ShownInAI report, or start OtterlyAI's free trial, and see what your own buyer questions return before committing.

Can you use both?

Yes, and some teams will. Nothing about either tool locks you in. A sensible setup for a company with a budget is to use OtterlyAI for daily monitoring of a large prompt set and ShownInAI to get the pages written each month. A company that is watching costs usually only needs one, and the deciding question is simple: do you need more data, or do you need the pages written?

How to switch from OtterlyAI to ShownInAI

1. 01Export or copy your current prompt list and the competitors OtterlyAI shows being named instead of you.
2. 02Start ShownInAI for $9 with your website address. The scan runs straight after payment and takes about a minute.
3. 03Compare the competitors and sources in our scan with what you saw before. They are usually similar, since both tools read real AI answers.
4. 04Publish the 3 pages we write on your own site, then link to them from your pricing page, docs or blog so they are easy to find.
5. 05Cancel OtterlyAI if you no longer need daily data, or keep it running alongside if you do.

How we checked these facts

OtterlyAI's prices and plan contents on this page come from OtterlyAI's own public pricing page, which we checked on 19 October 2026. Prices change, so check the source before you buy. ShownInAI's numbers come from our own pricing page. If anything here about OtterlyAI is wrong or out of date, email [email protected] and we will correct it.