GEO generative engine optimization tool
A generative engine optimization tool built for SaaS
Generative engine optimization (GEO) is the practice of earning mentions in AI-generated answers. ShownInAI gives you the measurement and the to-do list.
Run a free scanWhat a GEO tool needs to do
- Test unbranded buyer prompts, not just your brand name.
- Run answers live with web search, because that's what buyers see.
- Extract competitors and cited sources from every answer.
- Track the same prompts over time and alert on changes.
- Turn findings into specific actions, not generic advice.
What ShownInAI gives you
- Visibility score, mention rate, average position and share of voice per competitor.
- The sources cited for your category, ranked by how often they appear.
- A fix plan: review sites to work on, roundups to pitch, comparison pages to publish.
- Generated assets: llms.txt, FAQ schema and comparison-page outlines (Growth).
- Weekly or daily tracking, email and Slack alerts, and a REST API.
GEO vs SEO tools
SEO suites tell you where your pages rank. A GEO tool tells you whether the answer names you, which is a different outcome built from different inputs. Most teams use both: SEO for the pages, GEO to choose which pages and which third-party sources matter.
Pricing
- Free scan, no account.
- Starter $79/mo: 1 product, 25 prompts, weekly tracking.
- Growth $299/mo: 5 products, 150 prompts, daily tracking, content fixes, API, Slack.
- Agency $499/mo: up to 25 client brands, weekly tracking, client dashboard, white-label PDF reports and an embeddable widget.
Questions
- What does GEO stand for?
- Generative engine optimization: improving how often and how well AI assistants mention your product in generated answers.
- Is GEO replacing SEO?
- No. It builds on it. Crawlable, authoritative pages still matter, but the deciding factor is third-party consensus.
- Can agencies use ShownInAI for clients?
- Yes. The Agency plan has client workspaces, white-label PDFs and a lead-capture widget.