The best AI visibility tool for agencies in 2026

The short answer

If your clients are mostly small and mid-sized brands that want to be named, not another dashboard, ShownInAI Agency is the cheapest way to deliver: $99 a month for up to 10 client sites, about $10 a client, with white-label PDF reports and the fixes written for each client. If you sell daily data to a few large clients, Peec AI's agency plans and Profound's Agency Growth plan are built for that. If you already run client SEO in one suite, SE Ranking with its Agency Pack or Semrush's AI Visibility Toolkit keeps everything in one login. OtterlyAI and Rankscale sit in the middle: good trackers with agency programs at a lower entry price than the enterprise tools.

The rest of this page explains how we compared the tools, what each one costs per client, and the honest strengths and weaknesses of each, including ours.

What an agency actually needs from an AI visibility tool

1. 01A cost per client that leaves margin. If you charge a client $500 to $1,500 a month for AI visibility work, a tool that costs $399 per client per month changes your pricing a lot more than one that costs $10.
2. 02Client-ready reporting under your brand: white-label PDFs or dashboards, so clients see your agency, not your vendor.
3. 03A way to pitch prospects cheaply. The strongest sales opener is a prospect's own result: three competitors named in an AI answer and the prospect missing.
4. 04Unbranded buyer questions. Clients care whether they are named for "best [category]" and "[competitor] alternatives", not whether AI can describe them by name.
5. 05Something to deliver after the report. A chart showing a client at zero is the start of the work, not the work. Someone has to write the comparison pages, answer pages and fixes the answers need.

1. ShownInAI Agency: best for agencies with many small clients

ShownInAI Agency is $99 a month, billed monthly with no contract, for up to 10 client sites (SaaS or local). Each client is checked on 10 unbranded buyer questions and rechecked every 14 days, and you get a client dashboard with every client's score and trend, white-label PDF reports with your logo, before-and-after proof for client reviews, an embeddable scanner widget that captures leads on your own site, and CSV export.

The difference from the trackers below is the done-for-you angle. We pick the buyer questions for each client's category, show which competitors are named instead and which sources the answers cite, and produce the fixes: page briefs with titles, outlines, buyer questions, comparison tables and FAQ schema, plus comparison copy and llms.txt. For a single brand, the Starter plan writes 3 publish-ready pages after payment and 3 more every month.

Weaknesses: 10 buyer questions per client every 14 days is far less data than the daily trackers collect, there is no per-engine breakdown, and clients cannot log in yet (you share white-label PDFs and report links). If a client needs hundreds of prompts tracked daily, use a tracker for that client.

2. OtterlyAI: best low-cost tracker with an agency program

OtterlyAI's pricing page lists Lite at $29 a month (15 prompts), Standard at $189 a month (100 prompts) and Premium at $489 a month (400 prompts), all tracked daily with unlimited team members, plus custom plans from 1,000 prompts. Its agency section lists unlimited brand reports and unlimited workspaces on Standard and Premium, a Data Studio connector, and API and MCP requests. Extra prompts are $99 a month per 100, and some engines are paid add-ons. There is a free trial.

Strengths: low entry price, unlimited workspaces for client separation, simple daily tracking. Weaknesses: prompts are shared across all clients, so 100 prompts across 10 clients is 10 each; recommendations are included (3 a week on Lite), but nobody writes the pages for you.

3. Peec AI: best for analytics-heavy agencies

Peec AI publishes separate agency pricing: Essential at $245 a month (10,000 credits), Growth at $495 a month (25,000 credits, described as for boutique agencies with 3 to 10 clients) and Scale at $795 a month (65,000 credits, for agencies with 11 to 25+ clients), plus a custom Comprehensive plan billed annually. Its own FAQ says all plans save about 15% when billed annually. Its agency feature table covers client user seats, shareable view-only dashboards, Data Studio templates cloned per client, free pitch projects for prospect audits, gap analysis, recommended actions and agent actions.

Strengths: deep analytics, built-in pitch projects, client logins, a large feature set. Weaknesses: the entry price is $245 a month before your first client pays, credits are spread across clients, and the output is insight and suggested actions, not finished pages.

4. Rankscale: best credit-based tracker for flexible client mixes

Rankscale prices by credits. Its Growth plan, which it describes as for agencies, is $385 a month ($327 billed yearly) for 5,500 credits (up to 22,000 AI answers), 50 brand dashboards, 200 page audits a month, white-labelled dashboard links with API access, and an agency program with client discounts and a partner directory entry. Pro is $99 a month for 1,200 credits and 10 dashboards, with a free trial. Its FAQ says a query typically costs 0.25 credits per engine per prompt.

Strengths: many dashboards per plan, scheduling from hourly to monthly, credits that roll over. Weaknesses: you design every prompt set, credits run down faster as you add engines, and white-label links start on Growth.

5. SE Ranking with the Agency Pack: best if your SEO already runs there

SE Ranking's Core plan is $129 a month ($103.20 billed yearly) and already tracks 100 AI prompts a day, next to rank tracking, audits and backlinks. The Agency Pack add-on is $69 a month for 30 projects, $99 for 50 or $129 for 100, billed yearly only, and adds 30 client seats, white label for the platform and reports, unlimited scheduled reporting with AI summaries, an Agency Catalog placement and a lead generator. More AI prompts come from the AI Search add-on, from $89 a month for 200 prompts.

Strengths: one white-labelled login for SEO and AI, client seats, a 14-day free trial. Weaknesses: the Agency Pack needs a yearly commitment, AI tracking is measurement only, and its content tool drafts articles you still have to brief and edit.

6. Semrush AI Visibility Toolkit: best for agencies standardised on Semrush

Semrush's AI Visibility Toolkit is $99 a month per domain, with 25 custom prompts tracked daily, AI visibility reports for any domain and an AI-readiness site audit. Semrush's help centre says each extra Brand Performance domain is $99, 50 more prompts are $60 a month, each subuser needs its own $99 licence, and the toolkit has no free trial. White-label reporting comes from the Pro Report add-on at $20 a month.

Strengths: one login with Semrush's SEO data, reports on any domain for pitching, broad country coverage. Weaknesses: per-domain pricing adds up fast across clients, 25 prompts per domain is thin for multi-product clients, and nothing is written for you.

7. Profound Agency Growth: best for agencies serving large brands

Profound's pricing page now lists a free 7-day Trial and custom Enterprise for brands, and its FAQ confirms a self-serve Agency Growth plan with 400 agent credits a month per client workspace. Profound's own launch post for agencies (published November 2025) says each client workspace is $399 a month and includes 100 custom prompts and 6 AEO-optimised articles a month, that 10 pitch workspaces a month and 5 seats are included, and that 5 more pitch workspaces cost $199 a month, all on consolidated billing.

Strengths: the deepest platform here, pitch workspaces built for sales, and articles included per client. Weaknesses: $399 a month per client prices out most small-business retainers, and Enterprise features need a sales conversation.

8. Trakkr Scale: best all-in-one platform for agencies with a bigger budget

Trakkr's pricing page lists Scale, which it says is built for agencies, at $500 a month or $417 a month billed yearly. It covers 10 brands, each with 50 prompts checked daily across eight AI models (120,000 AI answers read a month in total), unlimited team and client seats, white-label client portals on your own domain with your logo, client logins, a REST API and Looker Studio connector, full history, unlimited alerts and 100 article credits a month. Extra brands are $50 a month each. Trakkr also ships content and schema fixes to sites connected through WordPress, Shopify, Webflow or GitHub, with you approving each change, and sells a Managed done-for-you service from $2,500 a month. The 14-day free trial starts on its $100 Growth plan.

Strengths: daily, broad tracking, true white-label portals, and real content output plus on-site fixes in one tool. Weaknesses: $500 a month before your first client pays, and the articles and fixes still need someone on your side to review and approve them. Our full comparison is at /compare/trakkr-alternative.

Cost per client: the number that decides your margin

These are our own sums from the list prices above, at monthly billing, for an agency with 10 clients. They are rough because each tool counts usage differently.

• ShownInAI Agency: $99 a month for 10 clients, about $9.90 per client, with fixes written.
• OtterlyAI Standard: $189 a month, about $18.90 per client, but only 10 daily prompts each.
• Peec AI Growth: $495 a month, about $49.50 per client at 10 clients.
• Rankscale Growth: $385 a month, about $38.50 per client, with credits shared.
• SE Ranking Core plus the 30-project Agency Pack: $129 + $69 = $198 a month (the pack is billed yearly), about $19.80 per client, 100 AI prompts a day shared.
• Semrush AI Visibility Toolkit: $99 per domain, so about $990 a month to track 10 client domains, plus $20 for white-label reports.
• Trakkr Scale: $500 a month for 10 brands, about $50 per client, with 100 article credits a month shared.
• Profound Agency Growth: $399 per client workspace, so about $3,990 a month for 10 clients, before any platform base fee (Profound's own pages we read do not state one).

Why the written pages matter more than the dashboard

We ran unbranded buyer questions such as "best [category]", "[competitor] alternatives" and "X vs Y" through AI search for 50 software brands. 39 of the 50 were never named in any answer to their own category's buyer questions, and all 30 brands that had launched in the previous month scored 0.

In 33 of the 50 cases, the most cited source was a competitor's own website: its comparison pages, docs and help centre. Review sites were the top source for only 6 of 50 brands. For an agency, that means the work that moves a client is mostly writing: honest comparison pages, alternatives pages and plain answer pages with real prices. A daily tracker will mostly confirm a zero every day until those pages exist. That is why ShownInAI picks the buyer questions and writes what the answers need, instead of selling more prompts.

How to choose

1. 01Many small clients, retainers under about $1,000 a month: ShownInAI Agency, with a $49 report to open each prospect conversation.
2. 02A few large clients who pay for daily, per-engine data: Peec AI agency plans or Profound Agency Growth.
3. 03You want daily data, white-label portals and articles in one platform and can spend $500 a month: Trakkr Scale.
4. 04Your agency already lives in SE Ranking or Semrush: add their AI tracking and white-label reporting to the suite you know.
5. 05You want a cheap tracker and will write content in-house: OtterlyAI Standard or Rankscale Pro or Growth.
6. 06Not sure yet: run a $49 report on one real client, show them the result, and decide which tool fits after the first sale.

How we checked these facts

Every competitor price on this page comes from the vendor's own pricing, plan or help pages, read on 26 October 2026 (Trakkr on 31 October 2026) and listed under Sources. Where a page shows several currencies or billing periods, we used US dollars and monthly billing unless stated. Per-client costs are our own arithmetic, not prices the vendors quote. Prices change often in this market, so confirm on the vendor's page before you buy. ShownInAI's prices come from our own pricing page. If anything here is wrong or out of date, email [email protected] and we will correct it.