GEO guides
How AI assistants choose which software to recommend, and what SaaS teams can do about it.
What is generative engine optimization (GEO)?
A clear definition of GEO, how AI answers choose products, and how GEO relates to SEO, for SaaS founders and marketers.
6 min read
How ChatGPT chooses which software to recommend
What drives product recommendations in ChatGPT-style answers: retrieval, source consensus, category fit and recency, and what SaaS teams can influence.
7 min read
Comparison and alternatives pages that AI answers cite
How to write "X vs Y" and "X alternatives" pages that assistants trust and cite: structure, honesty, tables and schema.
6 min read
llms.txt and structured data for SaaS: what helps AI read your site
A practical guide to llms.txt, SoftwareApplication and FAQPage schema, and site hygiene that helps AI assistants describe your product accurately.
5 min read
Measuring AI visibility: mention rate, position and share of voice
How to measure AI visibility reliably: prompt sets, sampling, mention rate, average position and competitor share of voice.
6 min read